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The Changing Information Landscape
Leverage the new information landscape to find and connect with your audience, build brand affinity, and ultimately monetize your products and services.
Joseph Vito DeLuca
March 13, 2024
“In the past decade, the information environment has inverted from information scarcity to information abundance, and the effects are evident in every corner of society.”
It’s been long overdue, but I’m finally publishing this newsletter.
For anyone reading this sitting on a project.
Just get started.
Start typing.
Hit publish.
Improve as you go.
Don’t stop.
I aim to provide actionable advice that you can directly apply to your content efforts to build your media machine.
However, let’s look at this inaugural newsletter as a philosophical table-setter because it’s important to know the macro forces.
Understanding current communications dynamics is the only way to grasp the unique opportunity in front of us.
Riches in the Niches
There are hundreds of thousands of niches that exist that need to be supplied content to satisfy their interests.
Instead, they are served generic and shallow information.
While the breadth of information is at an ever-increasing all-time high, the specific subject matter depth of many of these long-tail niches is an inch deep.
As human beings, we’re burdened by the cognitive overload stemming from this mass information, while still feeling an emptiness inside by not consuming the right information.
It’s the dietary equivalent of feasting on junk food all day, yet still feeling low on energy because we don’t satisfy our nutritional needs.
Within this void lies a unique opportunity.